01Start from Promote
Open /organizer/promote after your event is live. This workspace is designed to keep the promotion path simple: choose the event, copy the hosted link, download the QR code, and preview the public page.
02Use the cleanest link for the audience
For most campaigns, the direct hosted event page is the best link. It gives buyers the story, the important facts, and the checkout handoff in one place.
Use QR assets for posters, tabletop cards, printed programs, or quick in-person distribution.
- Use a direct link in email, text, social posts, and your own website.
- Use the QR asset when buyers are already offline or in the room.
- Preview the page on mobile before sharing it widely.
03When advanced promotion makes sense
Some promotion tools, white-label controls, and integrations only appear when the account is entitled to those add-ons. That is intentional so first-time organizers are not pushed into advanced setup before they even publish their first event.
Base path first
If you can sell the event with a clean hosted page and a direct link, do that first. Reach for advanced embeds or tracked assets only when your actual campaign needs them.